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CONVERSION · WEB · GROWTH — CAMEROON / FRANCOPHONE AFRICA
MCSite Prospectio
StrategyUX/UIWeb DesignDevelopmentLocal SEOLead generation
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Many local businesses have outdated or ineffective websites that lose customers instead of attracting them.
Reframe the website as a customer-acquisition tool, not a simple deliverable.
Conversion-first, mobile-first, WhatsApp as the primary channel and local SEO — “your website should not simply exist, it should generate business.”
Conversion-focused landing pages, WhatsApp lead generation, local SEO, Google Maps, menus, hotel presentation, booking CTA, mobile-first.
Challenge → Strategy (website = acquisition system) → mobile-first UX → WhatsApp conversion → local SEO visibility.
A focused acquisition platform built around the behavior of African local businesses and their customers, with WhatsApp as the primary conversion channel.